Struktur Wacana Iklan Media Cetak Kajian Stuktur Van Djik

Discourse of advertisements, especially in printed ads, has shown the development of an extraordinary language phenomenon. A copywriter is able to exploit the language to be used as the media of communicative ads, which is very interesting and persuading. This exploitation of language, especially the mixture of verbal and non-verbal signs, makes discourse of ads an interesting subject to explore and analyze. To study the exploitation of the language in the discourse of ads, there are three main points to learn as proposed by Van Dijk; They are : superstructure, micro structure, and macro structure of the ads. The study shows that, superstructure of an ads should has body copy which shows persuasiveness; in micro structure, the exploitation of verbal aspect intensely applied the grammatical roles of ellipsis, substitution and references; meanwhile in macro structure, an ads could shows remarkable persuasiveness through verbal and visual aspec

The Effect of Intermittent Hypobaric Hypoxia on Oxidative Stress Status and Antioxidant Enzymes Activity in Rat Brain

Background: High altitude can cause hypobaric hypoxia (HH), resulted from the lower barometric pressure and hence partial pressure of oxygen. Hypoxia can lead to a lot of deleterious molecular and cellular changes, such as generation of free radicals or reactive oxygen species (ROS). Increasing of ROS can cause oxidative stress if the antioxidant enzyme does not increase simultaneously. Oxidative damage in brain has toxic effect on cognitive functions.Objective: In this study, we investigate effect of acute intermittent HH on oxidative stress and antioxidant enzyme activity in rat brain.Method: Wistar rats divided into 5 groups, consisting control group and four experimental groups which treated to HH. Rats were exposed to simulated HH equivalent to 35.000 feet in hypobaric chamber for 1 minute, repeated once a week.Results: Level of malondialdehyde and carbonyl in rat brain under acute HH increased at HH exposure (group I) compare to control group. These levels decreased afterward at intermittent HH exposure (group II-IV). Specific activity of superoxide dismutase (SOD) shows increasing level at intermittent HH exposure, especially group IV was increasing of SOD level significantly. The increasing pattern of specific activity of catalase was inversely from SOD pattern, but it still has higher activity in intermittent HH compare to control group.Conclusion: Brain tissue seems to be able to perform an adequate adaptive response to hypobaric hypoxia after the training, shown by its significantly decreased MDA and carbonyl level and also increased specific activity of SOD and catalase

Pengaruh Induksi Hipoksia Hipobarik Intermiten pada Aktivitas Spesifik Manganese Superoxide Dismutase dan Kadar Malondialdehyde Ginjal Tikus

Hipoksia hipobarik merupakan kondisi yang sering dialami penerbang angkatan udara. Pengenalanhipoksia hipobarik intermiten dapat memicu mekanisme adaptasi untuk mengurangi efek buruk hipoksiahipobarik. Penelitian ini bertujuan untuk melihat pengaruh induksi hipoksia hipobarik intermiten terhadapstres oksidatif dan antioksidan serta hubungan keduanya di jaringan ginjal tikus. Sebanyak 25 ekor tikusjenis wistar dibagi menjadi lima kelompok: kelompok kontrol dan kelompok terpajan hipoksia hipobarikintermiten 1x, 2x, 3x dan 4x, dengan interval 7 hari antar pajanan. Tiap kelompok ditempatkan dalamhypobaric chamber dan dipajankan kondisi hipoksia hipobarik dengan berbagai ketinggian. Tikusdimatikan dan sampel jaringan ginjal diambil untuk diukur enzim manganese superoxide dismutase(MnSOD) dan malondialdehyde (MDA).  Aktivitas enzim MnSOD tidak menunjukkan Perubahanbermakna pada induksi hipoksia hipobarik 1x, 2x, 3x dan 4x dibandingkan kontrol (p>0,05).  KadarMDA pada kelompok dengan perlakuan 2x hipoksia hipobarik meningkat bermakna (p<0,05). Padakelompok induksi 3x dan 4x, kadar MDA ginjal turun secara bermakna dibandingkan kelompok 2xperlakuan (p<0,05).  Tidak terdapat korelasi aktivitas MnSOD dan kadar MDA (p>0,05).  Setelah induksi3x, mulai terjadi adaptasi terhadap stres oksidatif. Adaptasi tersebut kemungkinan juga melibatkanantioksidan yang lain pada ginjal, seperti katalase. Dengan demikian induksi hipoksia hipobarikintermiten tampaknya dapat memberikan efek protektif pada jaringan ginjal tikus

The Life of a Mayor in Thomas Hardy\u27s the Mayor of Casterbridge

Literary work is fine work of art that can be easily understood by most of the people. One of the most popular works is novel. A good novel will be able to entertain the reader in such way that makes the reader keep on turning the pages. Novel is very interesting to analyze since there are no absolute rightness in exploring the meaning and message of the story. Theme is the central idea that is served implicitly in the story through the other elements such as character, plot, setting, point of view, language and style, lastly irony and symbol. Understanding the theme will make reading more joyful. The challenge in finding the theme of a novel is one point that makes the analysis of intrinsic element very interesting

Makna dan Iklan Media Cetak: Kajian Hipersemioka

Besides language exploitation phenomenon, in an advertisement, the presence of non-verbal elements also indicate the same phenomenon, whereas between non-verbal sign and the products or services that is being advertise sometimes have no relation in meaning at all and even reflect unrealistic meaning. In order to uncover the insight of this non-realistic meaning, it is required a special approach of hyperrealistic meaning theory that is Hypersemiotics

Model Basis Data dan Implementasinya dalam Menunjang Pembuatan Data Warehouse pada Sistem Manajemen Koleksi Museum

Tujuan penelitian ini adalah untuk menganalisis dan merancang data warehouse pada Sistem Manajemen Koleksi Museum dan membuat laporan yang mendukung penggunaan data warehouse museum di Indonesia. Metodologi penelitian yang digunakan adalah metode literatur, metode pengumpulan data yaitu menggunakan teknik wawancara, metode analisis menggunakan Data Flow Diagram, dan metode desain data warehouse menggunakan metode empat langkah pemodelan dimensi. Hasil penelitian menunjukkan bahwa diperlukan data desain warehouse untuk mendukung museum di Indonesia dalam keputusan di mana data warehouse dapat menyediakan sumber data multidimensi sesuai dengan analisis kebutuhan, mengintegrasikan database antara departemen dalam museum, memiliki struktur granularity tinggi yang mendukung pembuatan laporan menjadi lebih kompak dan memudahkan proses analisis, dan sebagai sumber data dalam penerapan Business Intelligence